The Trust Company of Georgia Northeast Freeway Branch has been listed in the National Register of Historic Places. The property is located at 2160 Monroe Drive NE in Atlanta (Fulton County). The property owners sponsored the nomination, and Ray, Ellis & LaBrie Consulting prepared the nomination materials.
The Trust Company of Georgia Northeast Freeway Branch is located in northeast Atlanta, close to I-85 just north of its split from I-75. Built in 1962, the building occupies a one-acre oval-shaped lot formed by the creation of the Buford Spring Connector, then known as the Northeast Expressway, between 1949 and 1952.
The Trust Company of Georgia Northeast Freeway Branch was listed in the National Register of Historic Places as significant in the area of commerce, for its association with commercial banking trends and mid-20th century commercial development in Atlanta; and in the area of architecture, as an excellent intact example of the New Formalism style. Its construction is a direct result of the confluence of several trends in the Georgia banking industry and development patterns and growth of the city of Atlanta during the mid-20th century: more liberal bank branch regulations and the popularization of car-centric “motor banking” dovetailed with the unprecedented suburbanization of the city as a result of highway construction. Designed by architect Henri Jova, who was Chief of Design for Abreu & Robeson at the time, the building is representative of the banking industry’s evolution to embrace Modern architecture during the mid-20th century as one means of building a progressive corporate image.
The building, constructed of reinforced concrete and concrete block with brick veneer, is composed of a round two-story main block capped by an undulation of overhanging eaves. Three single-story teller kiosks telescope off the main block to the west. Character-defining features of the building’s New Formalism style include its pedestal form, simplified classical features such as symmetrical bays and arches, and smooth finished concrete and glazed brick walls. Despite loss of original interior finish material, the property retains integrity of materials, design, and workmanship. The relationship to the highways and surface streets that define the property’s integrity of location and setting also remain intact.
The National Register of Historic Places is our country's official list of historic buildings, structures, sites, objects, and districts worthy of preservation. The National Register provides formal recognition of a property's architectural, historical, or archaeological significance. It also identifies historic properties for planning purposes, and insures that these properties will be considered in the planning of state or federally assisted projects. National Register listing encourages preservation of historic properties through public awareness, federal and state tax incentives, and grants. Listing in the National Register does not place obligations or restrictions on the use, treatment, transfer, or disposition of private property.
The Historic Preservation Division (HPD) of the Georgia Department of Natural Resources serves as Georgia’s state historic preservation office. Its mission is to promote the preservation and use of historic places for a better Georgia. HPD’s programs include archaeology protection and education, environmental review, grants, historic resource surveys, tax incentives, the National Register of Historic Places, community planning and technical assistance.
The mission of the Department of Natural Resources is to sustain, enhance, protect and conserve Georgia’s natural, historic and cultural resources for present and future generations, while recognizing the importance of promoting the development of commerce and industry that utilize sound environmental practices.
# # #
For press inquiries contact Historic Preservation Division Outreach Program Manager Allison Asbrock at 770-389-7868 or email@example.com.